He already deals in electric cars, rockets, satellites, and tunnels. Now tech billionaire Elon Musk can add fragrances to his catalogue.
Thousands of bottles of the SpaceX and Telsla CEO’s new perfume, sold as the “the essence of repugnant desire”, have already flown off the shelves.
And the scent you ask? … burnt hair of course.
Musk launched the new product on Wednesday morning which is sold through The Boring Company, one of Musk’s ventures aimed at dealing infrastructure and tunnel construction services. It also sells burnt hair perfume and briefly sold flamethrowers.
Simply named “Burnt Hair by Singed”, the fragrance was lauded in unattributed testimonials on it’s sales page.
“Just like leaning over a candle at the dinner table, but without all the hard work,” one said.
“Stand out in a crowd! Get noticed as you walk through the airport,” said another.
Musk himself claimed it was “the finest fragrance on Earth”.
“With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long?”
And thousands have already forked out $100 USD ($159) a bottle.
“Over 5000 bottles of Burnt hair sold,” Musk announced just two hours after launching the product.
In 2018, The Boring Company briefly sold 20,000 flames-shooting devices called ‘Not a Flamethrower.’
TechCrunch reported Not-A-Flamethrowers showed up in at least three police weapon seizures between 2020 an 2021.
Musk even invested himself to the point of changing his Twitter description to “Perfume Salesman”.
Judge halts Twitter-Musk case
This all comes as a judge on Thursday suspended litigation in the saga over Elon Musk’s proposed $44-billion takeover of Twitter, giving the parties until October 28 to finalize the on-again, off-again megadeal.
Delaware Judge Kathaleen McCormick, ruling on a Musk request to freeze the case that had drawn a biting retort from Twitter, said a trial originally scheduled to begin in 11 days could be rescheduled for next month if a deal is not finalized.
“If the transaction does not close by 5 pm on October 28, 2022, the parties are instructed to contact me by email that evening to obtain November 2022 trial dates,” McCormick said in the order.
The move buys time for a potential reconciliation between two parties that began squabbling as soon as Musk sealed an agreement in April to purchase the influential social media site for $54.20 per share.
With an October 17 trial date on Twitter’s breach-of-contract suits against Musk looming, the unpredictable Tesla boss did an about-face on Tuesday, reviving his $44-billion takeover plan on condition the Delaware court halt the lawsuit against him.
Twitter said Tuesday it expects to close the buyout deal at the $54.20 price in a statement that did not address Musk’s demands over freezing the litigation.