A new wedding trend taking the internet by storm sees brides hiring ‘content creators’, in addition to photographers and videographers, so that they can immediately post and relive their special day on social media.
Completely separate to professional wedding photographers and videographers, content creators are being hired to capture the behind the scenes moments of a wedding day for immediate posting on social media platforms such as Instagram and TikTok.
In a now viral TikTok, behind the scenes footage of a stunning bride getting ready with her bridesmaids combined with the caption “POV: you hire me as your wedding day content creator and walk away with +700 raw videos/photos knowing your bridal party and parents were able to be fully present with you” has garnered almost one million views.
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The creator of the video is self described ‘wedding day content creator’ Taylor Ivey, 29, from Salt Lake City in Utah and she told news.com.au that despite having only started her services in June this year, her calendar is quickly being booked up.
Ms Ivey now charges $1450 USD ($2140 AUD) for an eight-hour package after having noticed a gap in the wedding industry for live posting of Instagram stories and the creation of TikTok reels.
‘’I tell brides I’m a bonus to their photographer and videographer, I gather all the content on either my own or their phone and periodically post live or airdrop for them,” she said.
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“That same night or the next day when they’re still on the wedding high, they get to immediately relive the day because a lot of the times for the bride and the groom the wedding day can be a blur, (but) with photographers and videographers you’re not able to get that straight away.”
Another person that has noticed something missing from the wedding market is Sydneysider Shekinah Gaulke, who is launching a wedding day content creating business called She Socials early next year after sensing interest from customers through her mother’s wedding planning business.
“Often the brides will have me duck inside to capture the more intimate moments and to share quickly before the professional photographers are in,” Ms Gaulke said.
She describes the service she will soon provide for a sum of $1300 as being the “designated paparazzi or best friend making sure everything is captured.”
“It’s hard for photographers to get back to them immediately on something you can do easily on a phone.”