She’s only been a mum for sixteen days, but Molly Mae Hague is being mum-shamed again.
The 23-year-old influencer welcomed daughter Bambi with her boxer boyfriend Tommy Fury on January 23.
After announcing their first born’s “unusual” name, the British couple were widely criticised over the Disney-inspired moniker, with some going as far as to label it “cruel”.
Now Molly Mae is copping it again, this time after kitting out her little one with a designer wardrobe.
The multi-millionaire, who met Fury on Love Island UK in 2019, showed off Bambi’s impressive clothing collection in a mirror selfie – including a pair Gucci booties which retail for $600 in Australia.
Holding her newborn, whose head was resting on the new mum’s shoulder, Molly-Mae captioned the snap: “Let’s play dress up.”
But the post quickly attracted a barrage of negative comments from fans who claimed the social media star was being insensitive amid a cost of living crisis.
“Bambi’s wardrobe is more expensive than my house,” one user commented.
Bambi has a better wardrobe than everyone else already and she’s barely a month old,” another scoffed.
As one raged: “Bragging all the time, you are a show off. It’s a cost of living crisis, people are struggling.”
Many were quick to point out the remarks were “awful” – and called on people to stop.
“These comments are actually horrible she’s doing nothing wrong only showing her love to her baby,” one pointed out.
“Honestly some of these comments over the past few days have been awful! Would you mum shame her if she was your friend? Leave the woman alone she’s a first time mummy & emotions are high,” one pleaded.
While one stressed: “Can’t say anything nice, best to say nothing at all!!”
As well as the adorable Gucci booties, fans spotted there were mini Uggs in Bambi’s collection, as well as pink dresses and fluffy onesies.
Despite criticising the bub’s extensive wardrobe and name, Molly Mae’s fans have been protective of the new mum, taking to social media outraged when they believed her
baby reveal was “ruined” by YouTube star Jake Paul.
The professional boxer has been trying to get Fury into the ring for a highly-publicised fight since 2021, and took to Twitter on January 28 to state the British sports star had “no excuse” now the baby was born.
However, the couple didn’t go public with their child’s birth until Jan 31.
As a result her loyal fans were up in arms, claiming the special moment was “ruined” by the American YouTuber.
“Jake Paul is wrong for this, he is just trying to do anything that will get under Tommy Fury’s skin,” one TikTok user declared in a now viral video.
“He knows Molly-Mae would have wanted to announce this herself.”
The video prompted a flurry of support from other social media users who all agreed Paul was “wrong” for revealing the baby had been born before Molly-Mae and Fury had the chance to share the news themselves.
“I feel sorry for Molly for not being able to announce it how she wanted to,” one commented.
“If I was Molly I’d be fuming,” another said.
As another raged: “He ruined it.”
The pair have since scheduled their clash for February 26 in Saudi Arabia after two previous fights were cancelled, leaving tension between the pair bubbling.