If you’ve ever been caught in the depths of Instagram at 11 pm at night and found yourself umming and ahhing over whether or not $220 is too expensive for a towel set, then you’ve likely fallen victim to some excellent targeted marketing from Missoni.
And we don’t blame you, the coveted Warner 2-piece set is a tempting entry point to the luxury Italian fashion house. With white t-shirts starting from $500 and scarfs for $860, you might be thinking you’re getting a steal with the towels which are just $220.
But then a wave of reality crashes upon you and you realise that the towels, in all their bold, geometric glory, are in fact, a massive rip-off.
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The allure of the Missoni towels
Yes, they perfectly exemplify the ‘modern maximalism’ trend and yes, your bathroom may look a touch more stylish because of them. And yes, the coveted brand has a certain cachet that will make your friends think you have extremely chic taste.
But there will come a time when you step out of the shower and go to reach for your expensive towel, ready to wrap yourself up in a cloud of softness. But as you go to dry yourself off, something feels… off. They don’t feel as plush as they should. In fact, they feel kind of scratchy. You start to wonder, is this what being scammed feels like?
All the details you conveniently overlooked when entering your credit card number with reckless abandon come racing back.
These towels are just regular, cotton towels, plain and simple.
And no Instagram marketing, or aspirational slogans about the “Italian way of living” are going to take away that fact.
But don’t throw in the towel just yet… because you can still get your hands on similar designs, for just a fraction of the cost.
Enter the dupes.
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Big W’s $23 dupe
Big W is now selling almost identical towels, saving you a whopping $197 (and the buyer’s remorse!)
The Openook Jacquard Bath Towel – Asti and Hand Towel – Asti are a stark dupe of the Missoni 2-piece towel set.
Shoppers can now elevate their living space with the same chevron pattern as the Missoni set but for a fraction of the price.
For only $23, you can get two eye-catching towels and achieve that retro look for less.
The bath towels and hand towels have already started to cause a stir online, with many shoppers crushing on the budget homewares.
“Omg, running there immediately,” one person said.
And another wrote, “I love love loveeeee Missoni towels, but not their price tag.”
“These towels are so good! Wow, Big W is stepping it UP,” remarked another.
And then another person wrote, “I just couldn’t justify spending $100+ on a towel, they all do the same thing.”
Originally published as Big W reveals amazing $23 dupe for $220 Missoni towels