Woolworths is selling a new variety of avocado that is billed as the “perfect” fruit thanks to its “aggressively superior” features.
The GMax, a unique new breed of avo, are grown in Queensland by GreenSkin Avocados and deliver consumers “predictability” – an unknown trait of the more common Hass and Shepard varieties.
GreenSkin Avocados state the GMax has “perfect” flesh every time you cut one open. There’s also more of it thanks to the fact the fruit has a strikingly smaller seed than we’re used to.
The new variety launched in 2021 at independent retailers, but have recently been added to Woolworths shelves, priced at $2.30.
A sign in the fresh produce section at the supermarket giant’s Marrickville store, in Sydney, informs shoppers the new variety is “smashing value on Hass avocados”.
“The new GMax, more avo, less seed. Full of flavour, predictably perfect,” it continued.
Woolworths told news.com.au the latest addition were available from May to July to bridge the gap between the Shepard and Hass seasons.
“They have a delicious green skin and a smaller seed, which means more avo to smash through,” a spokesperson explained.
GreenSkin Avocados also claims the new breed “won’t go brown when cut”, an unsightly issue with other varieties.
“We wanted to launch this brand by highlighting how it solves the biggest dilemma for avocado buyers – the unpredictability of that moment when you cut your avocado open,” Treena Welch, the brand’s marketing director, told AdNews in May 2021.
“With GreenSkin GMax you always know that moment of truth will be a predictably perfect experience.”
The brand’s website describes the GMax as the “holy grail of avocados” – a sentiment shared by shoppers who appear to be huge fans of the new fruit variety.
One social media user described the green staple as “aggressively superior” to other varieties.
“Yum, these are so good,” another commented.
As one declared: “MOVE OVER HASS. GREENSKINS IN TOWN.”
“If you haven’t tried one you are really missing out,” someone else agreed.