Coles is slashing prices on a range of staple goods in a months-long winter price drop set to kick off today.
From pantry staples to roasting meats, bread and potatoes, the supermarket giant will reduce prices by on more than 200 products for at least 12 weeks.
Coles chief commercial officer, Anna Croft, said the retailer was doubling down on value to provide more ways for customers to save through winter.
“We’re committed to providing value across the products we know our customers love to buy and cook with through the winter months,” Ms Croft said.
“Cold evenings call for hearty meals and we’re lowering the cost of roast dinners with savings on roasting means and our Australian-grown potatoes – all down in price over the next three months to help stretch budgets further.
“Right now, our customers will find hundreds of products on Down Down pricing in store and online, as well as great value apples, avocados and lamb plus thousands of specials, changing every week.”
The price of beef blade roast will fall from $15/kg to $13/kg, while Coles’ award-winning boneless pork belly roast will be down to $16/kg from $19/kg.
Chicken mince will move from $6.50 to $5.50 for a 500g pack, while a 1kg pack of beef mince is on special for $9 down from $11.
Non-meat essentials are also in line for a price drop.
A 2kg bag of white-washed potatoes will now set shoppers back $4 instead of $7.50, and a 50 pack of Twinings English Breakfast tea bags is down to $7 from $8.50.
Cadbury’s 1.2L ice cream tubs can be picked up for $7 instead of $10, while Dairy Farmers Thick & Creamy Yoghurts are down to $3.95 from $5.
The other party in Australia’s supermarket duopoly, Woolworths, announced a similar initiative on Monday.
As of today, the grocery giant will reduce prices by an average 20 per cent on more than 450 products – including diced beef, boneless roast pork shoulder, Uncle Toby’s Oats and Twinings English Breakfast tea packs – until August 27.
Woolworths chief commercial officer Paul Harker said the items had been selected to help customers retain “grocery essentials” over the cooler months.
“We understand the pressures our customers are under and the need to budget for hearty, warming meats and grocery essentials for their families,” he said.
“Our Prices Dropped for Winter program is designed to give our customers certainty on the key products they’ll be buying this season to help their budgets go further.”